Updating a Brand: Lutheran Immigration and Refugee Services

Blog Entry 3.3 [ print | web | video | illustration ]

Lutheran Immigration and Refugee Service (LIRS) is one of the leading organizations in helping provide services for immigrants and refugees resettling in the United States. LIRS has a long history of outreach and advocacy to help newcomers find safety and hope in our communities. This past year the organization was looking to “freshen up” their brand. They wanted to stay true to established brand colors, fonts, and guidelines, but wanted to bring a new warmth and life to their materials.

Working on the LIRS account has been fun for our team! We love hearing the stories of lives being restored, and have enjoyed stretching our creative wings to find compassionate, engaging and new ways to tell the compelling stories of immigrants and refugees and the work of LIRS.

One of the biggest successes of 2012 has been the annual report! Feedback has been remarkable, and many commented on how it read like a storybook, more than an annual report. One supporter even told the staff how she took the piece home and read it to her family around the dinner table! Read the full annual report online.

Here are some samples of LIRS’s materials before:


LIRS Old Materials


And here are some of the updated materials:

LIRS New Materials

And here is the new LIRS website:

LIRS New Website