The Lost Art of Storytelling

The longer I work in video production, the easier things get. Efficiencies in technology allow you to produce videos only high-end production houses could of put together 10 years ago. Just look at render time, effects or even the cost of operating a production company, and you can see how technology has shattered the barriers to producing high-quality videos.

But “easier” does not always mean better.

Despite these advantages, you still must be able to tell a story. At times, it’s the forgotten piece of the video production process, and it is why so many people struggle as they enter the business. Keep in mind, when I discuss storytelling I’m talking about creatively crafting a story using all of the advantages video provides – not just putting words on the page.

It’s deciding the style of the video and how it is going to be shot. Both important decisions that will help advance your story when done right. It’s always asking “what is the story I’m telling” and “how can I use the tools at my disposal to tell it?”

The storyline is the heartbeat of any project. From corporate videos, 30-second advertisements or feature length films – it must be carefully considered long before you begin the production process. It’s just as important as cinematography, editing or the post-production process.