The Lost Art of Storytelling

The longer I work in video production, the easier things get. Efficiencies in technology allow you to produce videos only high-end production houses could of put together 10 years ago. Just look at render time, effects or even the cost of operating a production company, and you can see how technology has shattered the barriers to producing high-quality videos.

But “easier” does not always mean better.

Despite these advantages, you still must be able to tell a story. At times, it’s the forgotten piece of the video production process, and it is why so many people struggle as they enter the business. Keep in mind, when I discuss storytelling I’m talking about creatively crafting a story using all of the advantages video provides – not just putting words on the page.

It’s deciding the style of the video and how it is going to be shot. Both important decisions that will help advance your story when done right. It’s always asking “what is the story I’m telling” and “how can I use the tools at my disposal to tell it?”

The storyline is the heartbeat of any project. From corporate videos, 30-second advertisements or feature length films – it must be carefully considered long before you begin the production process. It’s just as important as cinematography, editing or the post-production process.

5 Graphic Design Tips You Can Learn From Painting: Tip #5: The Key is To Do It – A Lot

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“You want to know the key to art?” an artist says, holding up a glass jar. After a closer look, it is apparent that inside the jar are hundreds of pencil stubs, worn to nothing but tip and eraser. “This is the key.”

Good painters improve their work simply by doing. They make a painting, good or bad, and then they set it aside, and make another. Then they make ten more. By constantly engaging in work (and observing), they are climbing uphill against the difficulties of their craft. Every mistake yields a new answer. Every dead-end opens a new drawer to learning and possibility. This is a great way to approach graphic design as well.

Make projects. Lots of them–and if you donʼt have a steady stream of client work, invent your own projects. Make them fun but also challenging. Pretend there is a client and set restrictions in place. Donʼt worry, all designers will tell you—the restrictions will make you more creative, not less. Then when youʼre done, print it or publish it, and move on. Make ten more. Donʼt compare your work to others and donʼt judge it too harshly. It will only discourage you from continuing on. Which once again, is the key: keep going. And of course, donʼt forget to have fun along the way.