Is It Really Mobilegeddon?

I hear the term “mobilegeddon” and I envision widespread panic as people run through the streets smashing their mobile phones because the photo gallery on their website doesn’t display correctly.

“Mobilegeddon” is probably a little over the top.


So what is going on? Is it really the end of the world for your website?

The short answer – not really.

Early research suggests the new algorithm rolled out by Google last week hasn’t had much of an impact. More time is needed to accurately measure the effect of Google’s decision to give a ranking boost to mobile-friendly pages in Google’s mobile search results, but for now it hasn’t lived up to the hype.

That’s not to say you don’t need to get your site mobile compliant. I would recommend anyone with an existing site or with a website in development make sure it meets Google’s mobile standards. If you’re not sure, here’s a link to test it.

Mobile-Friendly Test

Several of our client’s have heard the reports and reached out to us asking if their business is going belly up because their site isn’t mobile-friendly. We keep telling them not to worry.

However, there are some cases where we have made a strong recommendation that they re-work their sites so it can be viewed on mobile phones.

For example, we recently built a site for a realtor. We reached out to her and let her know it will be in her best interest to update her site immediately so potential buyers can search listings on their phone.

Each case is different, but if you’re not sure or if you feel you need more information, please don’t strip down and run through the streets. Contact your web developer and get a plan in place for your site moving forward.