Typography Tips for Designers

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If you ever run into a question about typography—especially if you’re working on body copy— Butterick’s Practical Typography  is a great resource. Reading just a few sections will teach you – or refresh you on – typography rules that are often misused. No matter how loose and fun, or clean and corporate a piece is, using good typography will help give it a high-quality and professional feel.

Here are five simple and important tips:

1. Never use straight quotes—only curly.

2. Use only one space between sentences. Not two, like that.

3. Hyphens and dashes: know when to use which.

4. Widows and orphans: don’t leave ‘em hanging.

5. Bad fonts: make sure your favorite fonts aren’t on this list.

Find many more helpful rules here.

Matthew Butterick’s web-based book is made possible by its viewers’ contributions. You can support the book here:

Power of Infographics

The way people take in information is changing more than ever—we live in an age where we want information quickly, and if it has a chance of keeping our attention, it has to be stimulating.

Infographics are a powerful way to take complex data and information and display it to grab your attention and make it memorable. The simplified information is visual, easy to read and easy to understand. It’s quick and engaging.

Infographics are effective on the web or in print, and can be used across all social media platforms.

At Freedom House Productions we use a range of mediums to get our clients’ message across in the most effective ways possible. One powerful tool is infographics.
 
 
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Every Letter Counts

At Freedom House Productions, we love digging into the details. We believe that a project starts with the idea and ends with the craft. Which is why we spend so much time and care with each photograph, each color choice, each line of code, and especially as of late, with each word and letter.

Yes, we’re proud to call ourselves ‘type nerds’ — obsessing over every font choice in a website or brochure design. We use typefaces as one more exciting tool in the design kit to express the unique personality of a brand or company. We found this video about hand-lettering to be fun and inspiring—and also in line with our passion here at the studio for beautiful design and how to make every detail count.
 
 

The Creative Spark: Title Case, Typographic Artisans from lynda.com on Vimeo.

Designed to Do Good

At FHP, we love what we do and we love working with other companies that have the same passion and dedication. The team at Prosperity Candle have given their hearts and talents to make the world a better place for women.

This holiday season we partnered with Lutheran Immigration & Refugee Service and Prosperity Candle on a special project.

In 2014, LIRS will be celebrating 75 years in service (we also created a special 75th logo for the occasion) and they wanted a commemorative candle to light the way.

Prosperity Candle was the perfect match. This company employs refugee woman and gives them an opportunity to earn a living wage to help support their families. What a perfect partnership for LIRS.

We created a lid and label design for their travel tin, refugee woman made the candles and then beautifully packaged them in a gift box including their personal story of overcoming.

We loved creating this 75th anniversary candle design, and are now working on three more designs that feature refugee woman that LIRS has helped resettle in the United States.
 

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A Graphic Designer’s Best Friend

Blog Entry 4.5 [ print | web | video | illustration ]

As a graphic designer, it’s always handy to have a “toolbox” of resources. Whether it’s a folder with a good variety of textures, color palettes, or reference for design inspiration – it’s nice to have some tools all in one place.

There is a site that is just that—a designer’s toolbox—and better yet, it’s free.

www.designerstoolbox.com

Here are some of the helpful things this site offers:

  • Envelope Sizes
  • DVD and CD Labels
  • Postcard Templates
  • Paper Sizes
  • Business Card Sizes
  • Binding Styles
  • Web Browser Elements
  • Web Banners
  • Conversion Chart
  • Proof Reading Marks
  • Lorem Ipsum Generator
  • HTML Characters
  • iPhone GUI Elements

Since time is an important thing for client projects, a one-stop-shop for these resources is a useful tool to add to the collection.

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5 Graphic Design Tips You Can Learn From Painting: Tip #5: The Key is To Do It – A Lot

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“You want to know the key to art?” an artist says, holding up a glass jar. After a closer look, it is apparent that inside the jar are hundreds of pencil stubs, worn to nothing but tip and eraser. “This is the key.”

Good painters improve their work simply by doing. They make a painting, good or bad, and then they set it aside, and make another. Then they make ten more. By constantly engaging in work (and observing), they are climbing uphill against the difficulties of their craft. Every mistake yields a new answer. Every dead-end opens a new drawer to learning and possibility. This is a great way to approach graphic design as well.

Make projects. Lots of them–and if you donʼt have a steady stream of client work, invent your own projects. Make them fun but also challenging. Pretend there is a client and set restrictions in place. Donʼt worry, all designers will tell you—the restrictions will make you more creative, not less. Then when youʼre done, print it or publish it, and move on. Make ten more. Donʼt compare your work to others and donʼt judge it too harshly. It will only discourage you from continuing on. Which once again, is the key: keep going. And of course, donʼt forget to have fun along the way.