Typography Tips for Designers

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If you ever run into a question about typography—especially if you’re working on body copy— Butterick’s Practical Typography  is a great resource. Reading just a few sections will teach you – or refresh you on – typography rules that are often misused. No matter how loose and fun, or clean and corporate a piece is, using good typography will help give it a high-quality and professional feel.

Here are five simple and important tips:

1. Never use straight quotes—only curly.

2. Use only one space between sentences. Not two, like that.

3. Hyphens and dashes: know when to use which.

4. Widows and orphans: don’t leave ‘em hanging.

5. Bad fonts: make sure your favorite fonts aren’t on this list.

Find many more helpful rules here.

Matthew Butterick’s web-based book is made possible by its viewers’ contributions. You can support the book here:

Every Letter Counts

At Freedom House Productions, we love digging into the details. We believe that a project starts with the idea and ends with the craft. Which is why we spend so much time and care with each photograph, each color choice, each line of code, and especially as of late, with each word and letter.

Yes, we’re proud to call ourselves ‘type nerds’ — obsessing over every font choice in a website or brochure design. We use typefaces as one more exciting tool in the design kit to express the unique personality of a brand or company. We found this video about hand-lettering to be fun and inspiring—and also in line with our passion here at the studio for beautiful design and how to make every detail count.
 
 

The Creative Spark: Title Case, Typographic Artisans from lynda.com on Vimeo.