Website Project: The Heavenly Dessert Company

We just got done with a complete redesign of The Heavenly Dessert Company’s website. Our focus with the site was to incorporate and preserve existing brand elements, while still pushing the digital brand forward.

Visit the site to see how the new storefront, dessert truck and website all work together to effectively market the company.

 

heavenly

 

Typography Tips for Designers

A_letter_typography

If you ever run into a question about typography—especially if you’re working on body copy— Butterick’s Practical Typography  is a great resource. Reading just a few sections will teach you – or refresh you on – typography rules that are often misused. No matter how loose and fun, or clean and corporate a piece is, using good typography will help give it a high-quality and professional feel.

Here are five simple and important tips:

1. Never use straight quotes—only curly.

2. Use only one space between sentences. Not two, like that.

3. Hyphens and dashes: know when to use which.

4. Widows and orphans: don’t leave ‘em hanging.

5. Bad fonts: make sure your favorite fonts aren’t on this list.

Find many more helpful rules here.

Matthew Butterick’s web-based book is made possible by its viewers’ contributions. You can support the book here:

Power of Infographics

The way people take in information is changing more than ever—we live in an age where we want information quickly, and if it has a chance of keeping our attention, it has to be stimulating.

Infographics are a powerful way to take complex data and information and display it to grab your attention and make it memorable. The simplified information is visual, easy to read and easy to understand. It’s quick and engaging.

Infographics are effective on the web or in print, and can be used across all social media platforms.

At Freedom House Productions we use a range of mediums to get our clients’ message across in the most effective ways possible. One powerful tool is infographics.
 
 
infographic_blog_LIRS

infographic_blog_FPG
 

Every Letter Counts

At Freedom House Productions, we love digging into the details. We believe that a project starts with the idea and ends with the craft. Which is why we spend so much time and care with each photograph, each color choice, each line of code, and especially as of late, with each word and letter.

Yes, we’re proud to call ourselves ‘type nerds’ — obsessing over every font choice in a website or brochure design. We use typefaces as one more exciting tool in the design kit to express the unique personality of a brand or company. We found this video about hand-lettering to be fun and inspiring—and also in line with our passion here at the studio for beautiful design and how to make every detail count.
 
 

The Creative Spark: Title Case, Typographic Artisans from lynda.com on Vimeo.

Designed to Do Good

At FHP, we love what we do and we love working with other companies that have the same passion and dedication. The team at Prosperity Candle have given their hearts and talents to make the world a better place for women.

This holiday season we partnered with Lutheran Immigration & Refugee Service and Prosperity Candle on a special project.

In 2014, LIRS will be celebrating 75 years in service (we also created a special 75th logo for the occasion) and they wanted a commemorative candle to light the way.

Prosperity Candle was the perfect match. This company employs refugee woman and gives them an opportunity to earn a living wage to help support their families. What a perfect partnership for LIRS.

We created a lid and label design for their travel tin, refugee woman made the candles and then beautifully packaged them in a gift box including their personal story of overcoming.

We loved creating this 75th anniversary candle design, and are now working on three more designs that feature refugee woman that LIRS has helped resettle in the United States.
 

FHP_Blog 2

FHP_Blog 1

FHP Blog 3

LIRS-Anniversary-Logo