Is It Really Mobilegeddon?

I hear the term “mobilegeddon” and I envision widespread panic as people run through the streets smashing their mobile phones because the photo gallery on their website doesn’t display correctly.

“Mobilegeddon” is probably a little over the top.

armegeddon

So what is going on? Is it really the end of the world for your website?

The short answer – not really.

Early research suggests the new algorithm rolled out by Google last week hasn’t had much of an impact. More time is needed to accurately measure the effect of Google’s decision to give a ranking boost to mobile-friendly pages in Google’s mobile search results, but for now it hasn’t lived up to the hype.

That’s not to say you don’t need to get your site mobile compliant. I would recommend anyone with an existing site or with a website in development make sure it meets Google’s mobile standards. If you’re not sure, here’s a link to test it.

Mobile-Friendly Test

Several of our client’s have heard the reports and reached out to us asking if their business is going belly up because their site isn’t mobile-friendly. We keep telling them not to worry.

However, there are some cases where we have made a strong recommendation that they re-work their sites so it can be viewed on mobile phones.

For example, we recently built a site for a realtor. We reached out to her and let her know it will be in her best interest to update her site immediately so potential buyers can search listings on their phone.

Each case is different, but if you’re not sure or if you feel you need more information, please don’t strip down and run through the streets. Contact your web developer and get a plan in place for your site moving forward.

Website Project: The Heavenly Dessert Company

We just got done with a complete redesign of The Heavenly Dessert Company’s website. Our focus with the site was to incorporate and preserve existing brand elements, while still pushing the digital brand forward.

Visit the site to see how the new storefront, dessert truck and website all work together to effectively market the company.

 

heavenly

 

FHP Expands Into Georgia

Freedom House Productions has expanded into Georgia opening an office in Peachtree City . We are excited to offer our full suite of services to companies in the Atlanta Metropolitan Area.

Our National Sales Director, Tom Morris, is based out of Peachtree City and has already established relationships with established organizations like Kawneer, Freedom Allergy and the Cowetta Arts Center.

If you have any graphics design, video or website development needs, please contact Tom.

Updating a Brand: Lutheran Immigration and Refugee Services

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Lutheran Immigration and Refugee Service (LIRS) is one of the leading organizations in helping provide services for immigrants and refugees resettling in the United States. LIRS has a long history of outreach and advocacy to help newcomers find safety and hope in our communities. This past year the organization was looking to “freshen up” their brand. They wanted to stay true to established brand colors, fonts, and guidelines, but wanted to bring a new warmth and life to their materials.

Working on the LIRS account has been fun for our team! We love hearing the stories of lives being restored, and have enjoyed stretching our creative wings to find compassionate, engaging and new ways to tell the compelling stories of immigrants and refugees and the work of LIRS.

One of the biggest successes of 2012 has been the annual report! Feedback has been remarkable, and many commented on how it read like a storybook, more than an annual report. One supporter even told the staff how she took the piece home and read it to her family around the dinner table! Read the full annual report online.

Here are some samples of LIRS’s materials before:

 

LIRS Old Materials

 

And here are some of the updated materials:

LIRS New Materials

And here is the new LIRS website:

LIRS New Website

 

 

New Revolution Fitness

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We just wrapped up work on the website for New Revolution Fitness. All of us in the office are extremely happy with the way it came out. It looks great, but it also has some valuable functionality. Sean Hadwiger was a great client and he dialed us into his vision for the company.

Affordable Website Development

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Small to mid-size companies can feel significantly disadvantaged when it comes to website design/development. They understand they need to invest in their online presence, but unlike larger companies, don’t have significant resources to put towards their websites.

As a result, we have come up with a solution that provides our clients with a high-end, custom designed site that will not mortgage their companies future.

One of my favorite examples – actually one of my favorite client’s too – is Early Connections Learning Centers. Last year they underwent a major re-branding effort. New name, new logo, and new website. They needed a website that represented their new look, while giving them the flexibility to add/subtract pages or content as needed.

We custom designed the site, but utilized the WordPress publishing platform. Now, they are able to update the content on the site without having to call a web developer. With 60-plus pages to update or maintain on a daily basis this feature allows a more fluid workflow for Early Connections. A simple text edit that might take a developer two days to complete can be done in a manner of minutes right from their desktop.

The other significant benefit to utilizing a system like WordPress is the cost efficiency. WordPress developers have handled most of the heavy lifting. As a result, the cost to the client ends up being the custom design and the implementation of the design into the site. That is a much more cost effective system than starting a site from scratch.

For many small to mid-size companies, our system levels the playing field. Organizations that ordinarily would not be able to afford a website that would allow them to compete in this arena, are now able to offer up web services that rival their competition.