Is It Really Mobilegeddon?

I hear the heard “mobilegeddon” and I envision widespread panic as people run through the streets smashing their mobile phones because the photo gallery on their website doesn’t display correctly.

“Mobilegeddon” is probably a little over the top.

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So what is going on? Is it really the end of the world for your website?

The short answer – not really.

Early research suggests the new algorithm rolled out by Google last week hasn’t had much of an impact. More time is needed to accurately measure the effect of Google’s decision to give a ranking boost to mobile-friendly pages in Google’s mobile search results, but for now it hasn’t lived up to the hype.

That’s not to say you don’t need to get your site mobile compliant. I would recommend anyone with an existing site or with a website in development make sure it meets Google’s mobile standards. If you’re not sure, here’s a link to test it.

Mobile-Friendly Test

Several of our client’s have heard the reports and reached out to us asking if their business is going belly up because their site isn’t mobile-friendly. We keep telling them not to worry.

However, there are some cases where we have made a strong recommendation that they re-work their sites so it can be viewed on mobile phones.

For example, we recently built a site for a realtor. We reached out to her and let her know it will be in her best interest to update her site immediately so potential buyers can search listings on their phone.

Each case is different, but if you’re not sure or if you feel you need more information, please don’t strip down and run through the streets. Contact your web developer and get a plan in place for your site moving forward.

Marketing Meets Motion Graphics

Utilizing motion graphics is a great way to market your business. Telling your story or walking a potential client through a step-by-step process without shooting a frame of video is proving to be a fun, effective avenue for companies who are looking to do something different.

We recently produced this video for a Colorado startup called Green Piranhas. We don’t need to explain much because the video says it all.

 


 

Power of Infographics

The way people take in information is changing more than ever—we live in an age where we want information quickly, and if it has a chance of keeping our attention, it has to be stimulating.

Infographics are a powerful way to take complex data and information and display it to grab your attention and make it memorable. The simplified information is visual, easy to read and easy to understand. It’s quick and engaging.

Infographics are effective on the web or in print, and can be used across all social media platforms.

At Freedom House Productions we use a range of mediums to get our clients’ message across in the most effective ways possible. One powerful tool is infographics.
 
 
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Kickstarter Success! I Will Dance Meets Its Goal

This past weekend, Freedom House Productions was proud to celebrate a successful Kickstarter Campaign with our very own, Joseph East. Joe has a passion for telling stories that matter and has embarked upon a journey to tell the story of the incredible young people of Random Acts of Theatre.

FHP had the privilege of helping Joe on the marketing side of the campaign and it was a full court press the past 30 days. Check out some of the materials for the campaign:

IWillDance-Poster2B-low

 

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IWD materials

Our social media team was hard at work blitzing all the social networks we could – between Facebook, Twitter, Instagram, and submitting information to every blog we could find the team basically lived online for the duration of the campaign.

We’ll be sure to keep you up to date on the development and distribution of I WILL DANCE: The Documentary which is scheduled to be complete in Spring 2014.