Is It Really Mobilegeddon?

I hear the heard “mobilegeddon” and I envision widespread panic as people run through the streets smashing their mobile phones because the photo gallery on their website doesn’t display correctly.

“Mobilegeddon” is probably a little over the top.

armegeddon

So what is going on? Is it really the end of the world for your website?

The short answer – not really.

Early research suggests the new algorithm rolled out by Google last week hasn’t had much of an impact. More time is needed to accurately measure the effect of Google’s decision to give a ranking boost to mobile-friendly pages in Google’s mobile search results, but for now it hasn’t lived up to the hype.

That’s not to say you don’t need to get your site mobile compliant. I would recommend anyone with an existing site or with a website in development make sure it meets Google’s mobile standards. If you’re not sure, here’s a link to test it.

Mobile-Friendly Test

Several of our client’s have heard the reports and reached out to us asking if their business is going belly up because their site isn’t mobile-friendly. We keep telling them not to worry.

However, there are some cases where we have made a strong recommendation that they re-work their sites so it can be viewed on mobile phones.

For example, we recently built a site for a realtor. We reached out to her and let her know it will be in her best interest to update her site immediately so potential buyers can search listings on their phone.

Each case is different, but if you’re not sure or if you feel you need more information, please don’t strip down and run through the streets. Contact your web developer and get a plan in place for your site moving forward.

Website Project: The Heavenly Dessert Company

We just got done with a complete redesign of The Heavenly Dessert Company’s website. Our focus with the site was to incorporate and preserve existing brand elements, while still pushing the digital brand forward.

Visit the site to see how the new storefront, dessert truck and website all work together to effectively market the company.

 

heavenly

 

FHP Expands Into Georgia

Freedom House Productions has expanded into Georgia opening an office in Peachtree City . We are excited to offer our full suite of services to companies in the Atlanta Metropolitan Area.

Our National Sales Director, Tom Morris, is based out of Peachtree City and has already established relationships with established organizations like Kawneer, Freedom Allergy and the Cowetta Arts Center.

If you have any graphics design, video or website development needs, please contact Tom.

My Favorite Drone Videos

Over the past year, I have found myself watching a ton of drone videos on YouTube and Vimeo. Here’s a few of my favorites.
 
This video absolutely blew me away. I’m not sure I would ever do this, but flying a drone in the middle of a fireworks display produced some incredible results.
 


 
Another perspective you would never get unless you were sitting in an actual helicopter. This video of a volcano erupting has over 1-million views on YouTube.
 

 
I love surfing videos and I love drones. This was a slam dunk.
 

Pipeline Winter 2013 from Eric Sterman on Vimeo.


 
Los Angeles landmarks at night provide a spectacular backdrop for this video.
 

 
Bird’s-eye view of whales in the ocean. There’s a number of videos that feature drones following whales, but this is my personal favorite.
 

Drone Whale Watching Hawaii from Eric Sterman on Vimeo.

Rocky Mountain Children’s Health Foundation

Our latest project highlights the incredible work being done by the Rocky Mountain Children’s Health Foundation. They are a non-profit organization committed to helping families as they deal with pediatric health care issues.

We shot the interviews and the b-roll at the Rocky Mountain Children’s Hospital over the course of a day. The interview with the doctor was filmed in a break room which presented a number of issues. The main one being a very loud ice machine that would turn on intermittently.

We were able to complete the video within the tight, two-week deadline mandated by the organization, and they were able to feature the video at their annual Gala.

 

Best Part of the Job

The thing I love the most about video production is the opportunity to meet new people and learn new things on each and every project. Last month, we had the privilege of working on a video for the Global Down Syndrome Foundation. Each year the foundation selects a person with Down Syndrome to represent them at their Be Beautiful, Be Yourself Fashion Show. This year their ambassador was Steven Dulcie.

We flew down to Glen Rose, Texas to meet and spend time with the Dulcie family. We interviewed Steven’s parents Jeff and Deedra, along with his three brothers – David, Matthew and Gray. What a great family!

We also had the opportunity to interview some of the top scientists studying Down Syndrome, and specifically, the link between Down Syndrome and Alzheimer’s disease. It’s inspiring and encouraging to see the work they are putting it in day-by-day to learn more about these conditions.

Watch the video below.

 


 

Marketing Meets Motion Graphics

Utilizing motion graphics is a great way to market your business. Telling your story or walking a potential client through a step-by-step process without shooting a frame of video is proving to be a fun, effective avenue for companies who are looking to do something different.

We recently produced this video for a Colorado startup called Green Piranhas. We don’t need to explain much because the video says it all.

 


 

Typography Tips for Designers

A_letter_typography

If you ever run into a question about typography—especially if you’re working on body copy— Butterick’s Practical Typography  is a great resource. Reading just a few sections will teach you – or refresh you on – typography rules that are often misused. No matter how loose and fun, or clean and corporate a piece is, using good typography will help give it a high-quality and professional feel.

Here are five simple and important tips:

1. Never use straight quotes—only curly.

2. Use only one space between sentences. Not two, like that.

3. Hyphens and dashes: know when to use which.

4. Widows and orphans: don’t leave ‘em hanging.

5. Bad fonts: make sure your favorite fonts aren’t on this list.

Find many more helpful rules here.

Matthew Butterick’s web-based book is made possible by its viewers’ contributions. You can support the book here:

Amazing GoPro Video

Once in awhile we’ll post something on our blog just because it’s cool. This video is a little bit long, but it’s definitely worth watching. As a video production company and a huge fan of surfing videos, the perspectives provided in this video are incredible.


 

5 Beginner Tips Once You Receive Your Aerial Drone Kit

You’re a photographer or videographer and you’ve made the decision to invest in an “Aerial Film Drone” kit like these from DSLRPros. You’re not necessarily technical, but you’re smart enough to figure things out. The box finally shows up at your door.  You open the kit and you’re first thought is, “Oh boy, I’m in way over my head!”

I can relate. That was my first thought, but it’s not as bad as it looks. Hopefully these 5 tips will be informative and keep you from feeling overwhelmed.
 
Tip #1: Don’t Panic

When you order a kit from a place like DSLRPros they have already done the heavy lifting. They’ve made the upgrades to the quadcopter (Phantom 1, Gimbal installed, upgraded Futaba radio), programmed the radio and provided all of the additional materials you’ll need on your shoots (extra batteries, battery charger, prop guards…). Figuring out what all of the parts do and how to install them can be a challenge, but leads me to my next couple of tips…
 
Tip #2: Read the Manuals

All of the documentation will be included with the kit. This is not like setting up a television or computer. Don’t blow off reading the manuals. They all have important information regarding the quadcopter, radio and monitor. They will walk you through set up for each device, but also explain what each device does and how it does it. Remember, knowledge is power with the quadcopter and the more work you do before takeoff the better your flying experience will be.
 
Tip #3: Watch Videos

Over the course of three days, I watched 50 videos on everything from how to charge your batteries to how to install prop guards. You name it, I watched it. I’m really glad that I did, and I would highly recommend you do the same. DSLRPros has some great videos on how to get set up and flying, but there are a lot of other people out there who have taken the time to create video tutorials as well. Here are some of  my favorites –
 
DSLRPros Unboxing – Explains each piece of equipment that comes in the case.

How to charge your batteries – It’s not as simple as you might think. A must watch.

Getting Started with your DJI Phantom – Great introductory video.

DJI Phantom: First Flight Advice – Fun video that takes a beginner and has her fly the Phantom 1.
 
Tip #4: Use Your Prop Guards

“If you’re not crashing, you’re not flying.” That was one of the quotes I remember from my video research. Initially, you are going to crash. The copter will tip over while the props are active. You’re landings will not be gentle. Save yourself the money and the headaches and install your prop guards. At times they get in the way of your shot, but it’s better to use them and risk ruining a few shots then to damage the quadcopter.
 
Tip #5: Don’t Get Ahead of Yourself

Take it slow. You need to have a genuine understanding of the quadcopter and the equipment that came with it before you fly. Once you start flying, don’t worry about the video you’re getting. Everything I’ve been getting has been purely accidental, and it still looks great! Work on getting the quadcopter in the air. Practice hovering. Work with the command sticks on the radio. Practice landing. There’s no need to test the limitations of the copter right off the bat. Once you get comfortable, then you can start to push the capabilities of the technology.
 
Bonus tip: Practice

Get out and fly as much as you can. The more you do it the easier it gets. Trust me!
 
 
phantom


*Quick disclaimer – at this time, we are only flying our quadcopter for personal uses. It is still not legal to fly commercially. We are hoping that will change next year, but if you need any clarification on the legal issues surrounding this issue click here.